General Marketing OKRs

• ✍🏻 New site release. Result: A new website on a new platform was released.

The new website has been designed and implemented on the new Framer platform — ready for presentation.

• ✍🏻 Core Values practical implementation, first feedback review. Result: Final feedback form from the team - works or not.

Depends on the survey results.

communication code - in progress

• ✍🏻 Based on the research on communication, develop the general tone of voice. Create a company tone of voice guideline. Due to requests from our app development team and for the convenience of our communications team, we will create a document that will serve as a guide and shape our tone of voice. Result: The tone of voice guideline was shared with the team.

The tone of voice for the Esper brand has been developed, and a detailed guideline has been documented.

• ✍🏻 Esper Gloves project. 1 variation of the glove- different colors, with zipper, soft materials. Ready samples for orders. 2-nd variation of the glove - the concept of the glove.

DoD - 1 iteration of the gloves

• ✍🏻 Hanger Life event preparation + production. Result: By the end of December, we'll be fully prepared for Hanger LIVE. All materials ordered/sent to the NY office. All technology tester and ready for use.

All the necessary elements of our booth for the Henger Live event have been designed, ordered, and manufactured.